Mission
Over the last decade, there has been a growing explosion of Asian influence on mainstream pop culture around the world. The impact can be seen across music, film, art, and fashion.
We Bridge’s mission is to connect these creative expressions for one collective experience and celebrate the Asian artists, cultures, and leaders that are fueling them.
The result is a multi-sensory, live event that immerses attendees into a curated world that bridges what is now, new, and next in Asian music, media, art, and fashion.
We welcome you to join us in this celebration and partner with us in building this cultural event.
The Event
We Bridge is a three-day experience on April 21-23, 2023 in Las Vegas that is one part music concert, one part cultural expo. Band appearances, panel discussions and high touch engagements • Art displays and immersive media installations created by influential Asian artists • A showcase of hot fashion and beauty products • An authentic Asian marketplace featuring activities and retail opportunities. Our concert will be held in MGM’s 7,500+ seat Michelob Ultra Arena. Each concert will feature live performances from a powerful lineup of highly influential K- pop bands with huge social media followings.
Art
We bridge art -Participatory, experiential art and interactive installations envelop visitors and entice them within artificial, constructed, often multi-sensory environments. The centrality of the viewer is not exclusive to immersive art, and there are many cross-overs between immersive art, interactive art and participatory art.
Food
We bridge food. With many great food destinations around the world, you will be able to experience diverse specialties in one spot. During the event, head to the expo marketplace with over 150,000 square feet spotlighting restaurants and small businesses who will feature different tastes of Asia through savory bites, drinks, and dessert.
Fashion
Asian fashion trends continue to have a global influence. The growing popularity of K-pop, J-pop and other contemporary pop bands from Asia influence the ever evolving fashion world. We Bridge will highlight these Asian leaders.